The eCommerce platform of the Group, Cargills Online enables consumers in Sri Lanka to order and enjoy a hassle - free delivery experience to their doorstep. We enable non-residents around the world to order and send goods to their loved ones in Sri Lanka. Customers can select from a diverse range of products across frozen, chilled and ambient temperatures. Operated via 2 dark stores, we became Sri Lanka’s first mobile e-grocer when we launched our mobile application in 2020, with the onset of the Covid-19 pandemic.
CARGILLS ONLINE ------
Uplifting the Nation During its Darkest Days
The COVID-19 pandemic, unlike anything we have experienced before, completely changed the lives of our people. The high demand for groceries around the country was very apparent and the lack of proper infrastructure to do so via delivery during this period was a major obstacle. This is when we, at Cargills, intervened by adjusting our operations to rise to this challenge almost overnight.
To provide relief to people around the country during these trying times, we introduced an online ordering platform for groceries, as it enabled them to order groceries without stepping out of their homes. We went above and beyond to bring convenience to the Nation, by also initiating Asia’s first mobile supermarket - a large container truck equipped with a mini supermarket at the back which would literally bring the supermarket to your doorstep.
Cargills’ continued commitment and passion to improve the lives of people led us to conceptualise Cargills Online, not just as an e-commerce platform, but as a complete overhaul of the grocery supply chain. The introduction of Cargills Online was aimed at ensuring convenience and guaranteeing customers get what they order. For this purpose, Cargills envisioned a more advanced online platform than the existing platforms in the niche e-grocery segment. Thus, the foundation for Cargills Online was laid down during the initial stages of the lockdown.
Cargills Online provides users with a comprehensive solution to a number of problems they faced in the past; the lack of a proper online ordering system in the country left consumers in doubt of how they would order their groceries and if they somehow managed to place an order, whether they would ever receive their order. Cargills Online would address consumers’ fears and be an answer to their many questions regarding e-Grocery shopping; a reliable means to an end in this regard. Customers now have the luxury of knowing the status of their order from the time it is placed until they receive it at their doorstep; including “real-time” tracking within the app, which shows the immediate location of the delivery vehicle once it is dispatched.
Consistently Maintaining High Quality & Standards
Cargills Online addresses a major concern among users in online orders – product condition and temperature maintenance throughout the supply chain, especially during the last mile. To tackle this, they invested in custom-made trucks for online deliveries, ensuring products reach customers at the right temperatures, guaranteeing freshness and safety. Their customer-centric approach prioritizes a seamless online experience and hands-on product delivery to ensure customer satisfaction. The dedicated customer service team, extensively trained to assist users, operates 24/7, helping with app installation, ordering, and product returns.
Safety First
With the prevailing situation, safety is more important than ever. At Cargills Online, we have specialized e-commerce fulfillment centers with highly trained personnel to warrant that products are being handled safely and efficiently. We ensure that safety checks are carried out on each individual involved in the process, including our Customer Delivery Agents (CDAs). While Cargills Online offers cash on delivery, we also enable customers to make their payments within the app in order to minimize unnecessary contact upon delivery.
Taking on the Future
Albeit under unfortunate circumstances, consumers are now more comfortable with transacting online. To deliver correctly and build trust, grocery e-commerce, or e-grocery requires not only a mobile app or website, but a complete overhaul of the traditional supply chain, ensuring customers’ orders are on time and in full.
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