Agri Business
Cargills' mission is to serve rural community, mass customer base and all other
stakeholders. It reaches this cherished mission by enhancing youth skills, bridging
regional disparities and reducing cost of living. Cargills agri-business model links
farmers to markets. It purchases a wide variety of farm produce directly from small
land holders. By eliminating middle men, Cargills is able to minimize transaction
costs. Resultant savings are passed on to farmers on the one end and consumers on
the other. Its business model guarantees a minimum price that is at least 20% above
the estimated production costs. By bringing markets to some 10,000 famers, Cargills
has contributed significantly in reducing distress sales during the time of glut.
This has helped in alleviating rural poverty; reducing thereby general disenchantment
to farming as an enterprise.
Agribusiness, as is well known, involves trade of food
production in all its aspects. From that angle it includes farming, seed supply,
agrichemicals, farm machinery, wholesaling and distribution, processing, storing,
marketing, trade and retailing. Currently, Cargills Agri-business focuses on direct
produce purchase from the farmers, processing and retailing. Its future plans on
agri-business will follow an end-to-end approach. It means Cargills, besides facilitating
direct market access to farmers, would also concentrate on the development of farmer
and farming. In that pursuit Cargills will undertake up-skilling farmers' knowledge
and know-how through training and would make certain supply of high quality seeds
and agrichemicals.
Following is the listing of future key programs of the Agri-business
Division;
Supporting sustainable livelihoods through processing and value addition of horticultural crops
Modernization of cultivation of underutilized crops to raise farm income and support manufacture of healthy and nutritious snacks/foods
Testing, identification and introduction of superior hybrids of vegetables to
enhance productivity and profitability
Fish processing in all its aspects
Resuscitating income and employment opportunities through improved passion fruit cultivation,
pest management and efficient application of irrigation water.
Upgrading fruit and vegetable collection centers as farm advisory and preliminary produce processing
centers.