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Cargills Food City in new promotion on healthier lifestyle for Sri Lankans

11/16/2012 12:00:00 AM   

Cargills Food City, the top supermarket chain, has joined up with the College of Community Physicians of Sri Lanka to support the goals of 'Healthfest', a national action programme to influence life style change in Sri Lanka.

The programme also partnered by the National Nutrition Secretariat of the Presidential Secretariat, the Ministry of Health and the Department of Agriculture promotes 8 health targets towards healthy living, according to a Cargills media statement.

“The College of Community Physicians has developed the concept of Healthfest in response to the increasing burden of Non Communicable Diseases (NCD) such as heart diseases, stroke, hypertension, diabetes etc. The organization notes that NCD’s are mostly related to modifiable risk factors such as unhealthy diet, physical inactivity and tobacco and alcohol use that in turn give rise to the intermediate risk factors that lead to these chronic diseases.In response Healthfest is actively engaging the public towards 8 health targets known as the SUPER EIGHT which would be launched at full-day festival on Saturday, November 17, 2012 at the Viharamahadevi Park,” the statement added.

Of the eight health targets, consuming five servings of fruit and vegetables per day (approximately 400 gms of vegetables and fruits per day) is a key health target which Cargills Food City is partnering Healthfest towards promoting this healthy habit.

Sidath Kodikara, Chief Operating Officer-Retail of Cargills (Ceylon) PLC said Cargills is already promoting the consumption of fruit and vegetables through in-store communication. “The targets of Heathfest are very much in line with our own responsibility towards health and nutrition. We already promote the consumption of local fruit and vegetables but our partnership with Healthfest would see this becoming a more focused engagement with the consumer. We will be prioritizing the availability of exotic local fruit and vegetables at all of our outlets islandwide while promoting the Super 8 targets of Healthfest,” Mr. Kodikara said.

At the Healthfest launch on Saturday, Cargills Food City is providing a chance for more than 400 pre-school kids to sample a variety of local fruit and vegetables towards building awareness on the nutritional and medicinal values local fruits and vegetables. “In addition we will also run a full-fledged Cargills Food City stall with our entire range of local fruits and vegetables that are also available for sale there. Our representatives would be there to share with you the importance of eating more fruit and vegetables that are sourced directly from our farmer network of over 15,000. Cargills invests a lot of time and effort with our farmers to ensure that fresh produce reaches outlets at optimum quality condition so that their best nutritional value is passed on to the consumer through advanced agricultural and pots-harvest practices,” Keerthi Gunasekara, General Manager- Retail Operations of Cargills noted said.

Source: http://www.sundaytimes.lk/2012/11/16/new-us-envoy-sison-visits-cargills-usaid-project-in-kilinochchi/